Ali is an experienced commercial and intellectual property lawyer advising clients on brand protection, consumer law, and regulatory compliance. Ali’s experience spans New Zealand and the UK, including in-house roles for companies in the food and beverage and tech sectors.
Ali specialises in the protection and enforcement of intellectual property, with a particular interest in trade marks. Her expertise extends to trade mark strategy, portfolio management and enforcement, and she has experience with all aspects of trade mark filing and prosecution before IPONZ and IP Australia.
Ali also enjoys guiding clients through New Zealand’s regulatory landscape, providing practical advice on product safety and labelling, advertising standards, and gambling and promotional regulations.
